Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...