Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

Professionally speaking, I grew up in the shadow of the greats in The Copy Book – people trained in the tradition of classic long copy advertising. It’s a tradition with roots in door-to-door ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more. The agency’s new senior hires ...