With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...
NEW YORK, Dec. 4, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the opening of a public comment period for the Ad Creative ID ...
New Delhi: Following the creation of the Ad Creative ID Framework (ACIF) to address advertisers' challenges with addressability and the need for unified measurement metrics across CTV and digital ...
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