This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...
In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a ...
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...
Alison.ai, the creative intelligence leader for data-driven creative workflows, has announced the release of its new Creative Genome, and AI Strategist agent and Agentic Video Ideation Flow, marking a ...
For forward-thinking collaborators, it's important to recognize the different kinds of intelligence that can help you improve your synergistic skills. Historically, we’ve primarily looked at ...
Who wouldn’t want to be an “insight machine?” One where you can just will your way to solving problems, from the daily parenting ones to the larger business ones? But a fact and a misconception might ...
This week, I’m creating a work culture of one. I’m on a solo Deep Dive Retreat in the Catskill Mountains to make clear decisions about Tracking Wonder’s next initiatives. These retreats have helped me ...
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