“In a design paradigm...the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

When people generate creative metaphors for scientific ideas, their brains shift through distinct patterns of neural activity over time. A new study published in Psychophysiology used ...

As generative AI tools flood the marketplace, students are engaging with them inside and outside of the classroom. While it’s clear that this technology is here to stay, understandable concerns loom ...

People have the ability to come up with great, unique, and different ideas from the rest. However, we have all had days when brainstorming doesn't fruit any good ideas for us. So, the natural next ...