Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

St. Petersburg, Florida -- Microbeads might make toothpaste look more attractive, but they are causing some dental issues for consumers, and now they are being removed from Crest products. Microbeads ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

Polyethylene microbeads get most of their hype and negative press from their presence in face washes. Their gentle exfoliating abilities made them all the rage in face and body washes just a few years ...

A Colgate comeback would mean the brand would return to the leadership position for the first time in almost 30 years. It had been in first place until Crest won the American Dental Association seal ...