In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

David Nelkin questions over-reliance on Google reviews in dental marketing to help practices achieve a holistic reputation strategy.

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Most retailers are realizing that their cross-channel customers are more profitable than their single-channel customers. Armed with that knowledge, merchants must figure out how to best reach those ...

Coca Cola is giving away Euro tickets via an on-pack promotion, while Orange has sent football icon Zinédine Zidane to find the world’s biggest fans and bring them to the games for its ‘Orange ...

Cross-Channel is now part of everyday language in the boardrooms and on the store floors of today’s most successful retail businesses. Cross-Channel customers are more profitable than single-channel ...

Fueled by strong sales and profits, Macy’s says it is raising its financial forecast for the full year, and announced plans to expand, opening three new stores in New York and California. Its ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...