The Waste Management Phoenix Open has long been known as the biggest party in golf. This year, Odyssey Golf is leaning all the way in on the celebration with custom beer tap putter covers for the ...

A 29-year-old Collin County entrepreneur is capitalizing on the popularity of expensive, one-of-a-kind golf clubs with a company that makes and sells custom putters costing thousands of dollars apiece ...

For years, golf equipment and apparel companies have created custom gear in honor of major championships. The companies will typically incorporate colorways and landmarks related to the surrounding ...

Every year for The Masters -- due to its rich tradition and iconic green-and-yellow colors in the logo -- golf companies design and release custom products in the event’s honor. Instead of singling ...

Several years ago, Harold Varner III’s roommate decided to put a puppet headcover on his driver that they nicknamed “Gerald.” Over the last few years, the cover has become a staple in Varner’s bag and ...

There is no technological validity to the idea that a royal blue paint fill on your putter will yield better results than will metallic gold, but this thought presupposes that better putting is a ...