Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

The phone carrier has spotted a pattern in recent customer behavior that is sparking concern. Verizon (VZ) , the top mobile provider in the U.S., recently faced an increase in profits as it welcomed ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

Lululemon, famous for its luxury athletic wear, is struggling to emerge from a rough patch with consumers, who have switched gears in recent months. As many consumers face financial strain amid ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...