A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

MongoDB's growth is driven by Atlas, which saw a revenue share increase from 23% in 2019 to 70% in 2025, with ARPU growing at 20.54%. MongoDB ranks sixth overall in the database market but is the ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...