Leveraging this detailed customer experience data allows the customer/business perspective to be flipped 180 degrees. Instead of being primarily focused on “how the customer looks to the business,” ...

Software product teams need to see the world through their customers’ eyes, and nothing less will do. Just about every customer I’ve encountered is happy to give a firsthand account of the good, bad ...

Are brands dead? Well, some are. Brand building, on the other hand, is very much alive and more critical to a company's success than ever. Unfortunately, many companies fail to understand how to ...

Editor's Note: This article has been updated on February 27, 2024 to include new data and information. The original content was authored by David Weldon. Customers and partners now expect to be ...

In an earlier blog (titled: Being purpose-led: Considerations for Financial Services firms – What does it mean?), we explored what purpose-led means with a few examples. So far, the articulation of ...