Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

A 2018 survey by Gladly found that 68 percent of customers say they’re willing to pay more for products and services from brands known for providing good customer service. Providing outstanding ...

"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

In small business, retaining customers is just as important (if not more so) than finding new customers. Loyal customers don't just increase the money in your bank account, they become brand advocates ...

Your business needs to attract new clients and keep on top of current ones if you want them to stick with you for a long time. Luckily, there are several strategies to boost client retention and help ...

The Voice of the Customer (VoC) is a collection of customers’ experiences, feelings, and expectations about a business, and it’s largely based upon customer feedback, reviews, surveys, interviews, and ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

The holiday season is a great time to drive big revenue numbers from your existing customer base, but it’s also an incredibly powerful time to introduce new customers to your brand. In fact, up to 46% ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Customer retention isn’t about ...