Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...