Cam has worked in online tech reporting since 2010 and has a BA (Hons) degree in TV and Film Production. His responsibilities at Pocket-lint include planning our video strategy, then producing and ...

If there is one trend that has defined gaming and interactive entertainment over the past decade, it is the move towards unprecedented levels of customisation. For games of all genres, it seems clear ...

Today's organisation is a complicated place. It may have many tools and services to help employees, but these frequently add unnecessary bureaucracy and processes layers. Processes, in particular, are ...

Five golden rules to effectively balance personalisation and customer protection. From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways ...

Mass customisation is a production process that combines elements of mass production with those of bespoke tailoring. Products are adapted to meet a customer's individual needs, so no two items are ...