Companies are steadily catching on to the idea that it makes good business sense to tailor an individual customer experience to the tastes and preferences of that individual, and big companies are now ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

KANSAS CITY — While most of Generation Alpha, the demographic cohort defined as those born between 2010 and the present, are too young to directly impact food and beverage purchasing patterns, many in ...

Smart salespeople have discovered that reaching the right prospects at the right time matters more than customization.

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

While sharing thoughts on overall e-commerce industry at ETRetail Ecom Summit, Pankaj Jathar, VP and Country Head India, Etsy said, "Customization and personalization need is a growing trend. We see ...

Explore iOS 26.2’s top features, from smarter task management to enhanced lock screen customization. Discover how it transforms your iPhone!