To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

Experts at McKinsey Global Institute have said that modern data-driven organizations are 23 times more likely to attract new customers than those who are getting by without doing so. How can you turn ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...