Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

Public relations (PR) has evolved from reactive press releases to strategic narrative engines driving SME growth across the ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...