Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...