NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

In what may be the most compelling argument yet to finally end the ad industry’s long-held practice of targeting media audiences based on their demographic composition, Vice Media Group Wednesday made ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

For decades, marketers have wrestled with the same challenge: how to connect messaging and media targeting with the real motivations that drive consumer behavior. We’ve had endless cycles of targeting ...