“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

The forthcoming 2022 National Military Strategy’s (NMS) organizing principle is “strategic discipline.” Its “Theory of Success is to exercise Strategic Discipline to continuously calibrate Joint Force ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

The National Academies of Sciences, Engineering, and Medicine will assemble an ad-hoc committee tasked with designing a strategy for evaluating stakeholder use of the National Climate Assessment and ...

Credible ESG success requires ambitious goals, but the path to meeting those goals must be broken into transparent, authentic, achievable, and measurable steps. The Fast Company Executive Board is a ...

As technology continues to lower access barriers, many companies are increasingly looking to hire beyond national borders. With international talent offering fresh perspectives, deep local insights ...

In early January, as the days slowly lengthen and the promise of spring feels both certain and distant, many organizations hold their annual strategy meetings. Leaders prepare elaborate presentations, ...

At that point, a business must start developing a strategy around formulating resolution options that will win over regulators but that are also mutually beneficial to its impacted business units. We ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

As Arizona grapples with an ongoing literacy crisis, a new initiative is on the rise. Pathways to Evidence-Based Literacy, a statewide project led by the Arizona Educational Foundation (AEF), is ...