Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Faculty are being asked to adopt, and adapt to, a number of information age innovations in teaching. While some have adopted these technologies enthusiastically, the majority of instructors have been ...

“When I come here, they know me,” says Mary Febus, a severe chronic asthma patient, of the Family Physicians Group in Kissimmee, Florida. For years, Febus was a victim of inadequate, poorly ...

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

This paper uses a sample of some 300 plants in Britain to examine the extent and nature of inter-organisational diffusion of human resource management innovations.