Digital business leaders are tired of running a company with hindsight. A quarterly review can explain why a target was ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...

Understanding the customer journey is nothing short of challenging, especially when your customers engage with you across multiple digital channels. To that end, Contentsquare has announced ...

In today’s digital age, data analytics has emerged as a pivotal force shaping the landscape of industries worldwide. As ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

"At Quantum Metric, we're empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences," said Mario Ciabarra, CEO and founder of ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...