Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today's data-rich marketing environment, audience ...

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...