Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...