NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Google on Thursday introduced connected television (CTV) features in Display & Video 360 after bringing Google audiences to connected TVs earlier this year. Today, the company announced tools ...

Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display ...

Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and ...

Google today announced “Ads Creative Studio” as a “unified home for creative tools” that span across video, display, and audio advertising. The goal is to simplify the ad creation process with more ...

Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...

Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ...

Ad-Lib on Monday will announce a direct integration with Google Display & Video 360 (DV360), providing clients with an easy way to combine creative and media workflows to boost campaign performance.