The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

DoubleClick Monday launched a new ad management-reporting tool for Web publishers. The inventory management software is the latest enhancement in a broader rollout, which will cost the company over ...

Ad serving network provider DoubleClick Inc. Wednesday announced that in the first half of 2004, the company nabbed 86 new clients in the company's online ad management division. Twenty-seven of the ...

Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

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