Small-business owners can use emotional marketing to increase the effectiveness of their marketing campaigns. The key is to develop an advertising concept that speaks directly to the consumers you ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Conventional marketing tactics usually lead to typical outcomes — what if we try something different? I'm sure each of us has a dress, shoes, a tie or a bag that we bought only because a salesperson ...

In marketing today, where data-driven strategies and technology often dominate discussions, the significance of emotional intelligence (EI) is becoming increasingly apparent. As consumers seek more ...

When I finished my study as a professional certified coach (PCC) — my niche being leadership, communication and business — I started revisiting various aspects of marketing that keep the consumer at ...