These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It's called the Smart Brick — a 2x4 Lego brick with ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...