Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. With so many Americans watching TV as they shelter-in-place from the coronavirus, Burger King is giving ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Are QR codes all hype, or are they a valuable mobile marketing tool? I recently read the contributed post by Joe Gillespie about why quick response (QR) codes are a waste of time. In some instances he ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. The Internet of Things, or IoT, allows various internet-enabled ...