Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

As we continue to adjust to a world shaped by the global Covid-19 pandemic, the resurgence of event marketing has taken an interesting turn toward micro-events. Micro-events, typically characterized ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...