True Spec Golf Alex Carbone explains what questions you should be asking to get the most out of your club fitting.

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland, Florida, ...

Two golfers go through the comprehensive putter fitting process with SIK Golf to find their perfect match and hole more putts ...

Shimano's 2012 R315 road shoes aren’t exactly custom, but once they’ve been properly fitted, no two pairs are exactly alike. That’s because the fit process involves baking the heat-moldable shoes and ...