Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

Focus groups are, in my opinion, an unfocused approach to marketing, sales and product development. The groups are an exercise in pseudoscience, not an example of the scientific method, because no ...