Viewers who want to make the most of their designs will need to apply four basic principles. In this episode, Peggy teaches them the importance of line, focal point, color and proportion, as it ...

Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

Answer by Mira Zaslove on Quora. I’ve spent the majority of my career negotiating. I’ve made plenty of mistakes. I’ve also learned from some great negotiators. Something surprising: better negotiators ...