You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Upper funnel marketing works, says Kristen D’Arcy, Chief Marketing Officer at True Religion. And she has the results to prove it. D’Arcy began at the apparel brand in 2023 as the brand’s first CMO.