“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...