A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

The ongoing Covid-19 pandemic is changing the world as we know it, and marketers need to respond to changing ideas and behaviors among businesses and consumers. Some of those changes reflect in B2B ...