Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

In order to understand what aura farming is, you must first have a firm grasp on Gen Alpha’s use of the word aura. For starters, in Gen Alpha vernacular, aura has no color associated with it and is ...

(FOX40.COM) — Generation Alpha is taking over social media with a new language, resulting in Google searches for 2025 slang words. Unscramblerer.com has released an analysis of the most searched works ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

They may still be in school, but teenagers are becoming the new fashion powerbrokers, says Hannah Marriott. Read more on ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in road trips, cruises, train journeys, and more. Born between 2010 and 2025, ...

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they ...