Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...
The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive ...
Abu Dhabi, Aug 12th, 2010 (WAM) -- Kalima, the translation project of the Abu Dhabi Authority for Culture and Heritage (ADACH) published the Arabic version of the book "Competitive Strategy: ...
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