Sponsorship. Relationship. These two go hand in hand when approaching the idea of getting sponsored. Alissa Burson has spent nearly a decade building relationships and learning the industry around ...

We won’t beat around the chairlift tower—the level skiing is flat out ridiculous these days. Somewhere in the world right now, there’s a 13-year-old who can ski better than pros could fifteen years ...

For most of us, getting “sponsored” for an athletic event like a triathlon or half-marathon probably means sending emails to our friends, family, and coworkers asking them to show their support with a ...