BEIJING - The 18th century British scholar Thomas Malthus predicted that when population growth exceeded agriculture's capacity to support new population numbers, it would lead to starvation and ...

The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

11 December 2006 The recent failure of the Doha Round of WTO talks to further liberalize the world's trading system has caused an interesting debate to arise on the direction for globalization. The ...

The issue of advertising globalization versus localization continues to be widely discussed and debated. Elinder first raised this topic in 1961 when he claimed that advertisers should develop ...