American Soccer Analysis on Monday announced the creation of a new metric by which to judge players' contributions to a game, known simply as "goals added." Essentially, the metric takes data from ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said ...

Our use of data and statistics has been ever-growing within the articles that we write at The Athletic, drawing upon different metrics to highlight strengths, weaknesses, or patterns observed in a ...

For more stories like this click here to follow The Athletic’s sports betting section and have them added to your feed. Whether you like it or not, expected goals are here to stay. Critics argue that ...