Google adds new data transmission controls to Ads consent stack

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...
The New York Times

U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...
exchangewire.com

The Stack: Ad Tech Aligns and Expands

This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching ...
The New York Times

The Fate of Google’s Ad Tech Monopoly Is Now in a Judge’s Hands

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...
Law

Google's Ad Tech Remedies Trial Moves to Closing Arguments Amid Litigation Surge

"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys the possibility for rival ad servers like Equativ to compete on the merits ...
adexchanger

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. On Friday, both sides presented their closing ...
exchangewire.com

The Stack: Global Ad Tech Shifts

This week was defined by soaring digital engagement, acquisitions, sharper data tools, and accelerating AI ecosystems reshaping the global tech and media landscape. In today’s MadTech Daily, we cover ...