People often forget that analytics tools were once used for diagnostics. Diagnostics features can be handy for reaching a consensus on tasks like updating a website or similar. With so many teams now ...

With all of the news surrounding Google’s newest additions to its search technology, Google’s latest upgrade to Google Analytics has been overshadowed. Analytics is the search giant’s free software ...

Generally speaking by adding annotations to your Google Analytics account you will be able to see more clearly if you have been affected by any Google updates. Paul Lovell is an SEO Consultant And ...

The web is forever evolving and digital businesses have more moving parts every day. As days go by, it can be hard to keep track and remember the events of the previous day, such as campaigns and ...

Annotations are great in Google Analytics and other tools. You can make a note in the reporting tools on a specific day or data point what happened that you think caused the blip in the data. So if ...