Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...