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Google even added a "helpful guide" in the shape of an excitable fox — but it isn't clear if this feature will actually make it to Google Maps. Google just showed off a new augmented reality feature ...

NEW YORK (Reuters) - Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and ...

%Google ($GOOGL) is once again testing prototypes of its %AugmentedRealityGlasses in public settings. The company announced the new tests in a public blog post and ...

Samsung is pushing even further into the wearable-tech space. The electronics company is working with Google to develop augmented-reality glasses, Bloomberg reported on Wednesday. The new project was ...

Google Maps is great at helping you find your way around town, soon it will help you navigate places indoors. It's one thing to get turn-by-turn directions to the airport, but Google is planning ...

Google is rolling out a real world application for its most ambitious virtual reality effort: letting shoppers see what they might buy without leaving home. The Alphabet Inc. unit on Wednesday ...

Google has had impressive augmented reality technology for years, but few ways to get millions of people using it. The company thinks it has software to fix that now. Tango, Google’s 3D mapping system ...

In an effort to make advertising more interactive and immersive, Google has announced advertisers can now add augmented reality and interactive 3D objects to their ads. The company announced a new ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...