For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

As companies continue to use AI to automate more lower-level functions, Salesforce's VP of Workforce Innovation Ruth Hicken ...

Salesforce has more than 150,000 customers, making it one of the most popular and most powerful customer relationship management (CRM) platforms on the market. Organizations need a 360-degree view of ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Salesforce is the most popular customer relationship management (CRM) software in the world, and it just launched a free forever plan that offers basic sales and customer service functionality for ...

Customer relationship management (CRM) software is no longer a “nice-to-have” component of your company’s tech stack. Today, businesses need CRM software to navigate an increasingly competitive ...