The timelines on your Instagram accounts have probably been flooded recently with women posting black-and-white pictures of themselves. The premise of the viral trend comes as a way for women to ...

The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...

Young US consumers who like short videos have taken to TikTok because it is seen as a good home for candid, unfiltered content. Fashion and beauty brands have drawn billions of views by sponsoring ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Each hashtag challenge will be announced the first week of each month on the Nat Geo Your Shot Instagram account feed and Stories. Selected images and videos that meet the requirements outlined below ...

When Movers+Shakers founders Evan Horowitz and Geoffrey Goldberg launched their first brand campaign on TikTok, it broke records in six days. Here’s how they turned it into a more lasting phenomenon.

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this ...