The Drum

What header bidding containers mean for the industry

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...
adexchanger

Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...
The Drum

Is Header Bidding Dead?

Header bidding is dead. Header bidding must be open source. Header bidding hurts buyers. Header bidding is behind global warming... There’s a tremendous amount of FUD (fear, uncertainty and doubt) ...
MediaPost

Header Bidding: It's A Mixed Bag But Mostly Beneficial

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...
MediaPost

Header Bidding Levels Playing Field For Publishers That Want The Best Inventory

Advertising technology isn’t static. It’s continually evolving and on the move. In ad tech, you can typically count on fairly regular improvements in speed, data and targeting capabilities, reporting, ...
adexchanger

header bidding wrapper

In a bid to enhance its header bidding wrapper and improve yield for publishers, Index Exchange has tapped Drew Bradstock as its new SVP of product. Bradstock spent the past five years as group ...
Business Insider

Rubicon Project Launches Open Source Server-Side Header Bidding Closed BetaSolution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces

LOS ANGELES, Oct. 24, 2017 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in ...
Advanced Television

Finecast debuts header bidding capabilities

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...
Business Insider

Here are the 5 biggest revelations from a freshly unsealed antitrust lawsuit against Google, including boasts about slowing down privacy regulation and Project NERA

Unsealed court documents have revealed a string of explosive new allegations against Google. Google boasted it had stymied privacy regulation, and struck a deal with Facebook that was "suboptimal" for ...
Business Wire

InMobi Exchange Integrates with In-App Header Bidding Solutions to Reduce Friction and Optimize Competition for Premium In-App Inventory

SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering ...
Benzinga.com

Taboola Renews Pact With Associated Press For Header Bidding Integration

Taboola.Com Ltd. TBLA renewed its partnership with the independent global news organization the Associated Press. AP News will implement various new Taboola features, including a header bidding ...