Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

Hot Wheels were the jam when we were kids. It's impossible to see one of those bright orange plastic track pieces and not be overcome with nostalgia. So when we saw this documentary of grown ass men ...

Think of your favorite Hot Wheels track from your childhood and imagine it existed in real life. If you happened to think of the the iconic Hot Wheels V-Drop track—the long orange plastic ramp that ...

One of the most classic Hot Wheels set is about to become real life at the 100th anniversary of the Indianapolis 500 at the Indianapolis Motor Speedway. Race attendees will see a full scale version of ...