The Lego Icons Golden Retriever Puppy set, which looks like a golden retriever puppy wearing a blue collar with a gold tag, ...

The LEGO Icons Golden Retriever Puppy ($140) has officially been revealed and is currently available for pre-order ahead of ...

BEST LEGO DEAL: Lego is running make and take events on Jan. 18. A limited quantity of Burger Bike Carts will be available ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

TL;DR: Lego Insiders can exchange Insiders points for the Mini Pokémon Center. Points are available to redeem from Feb. 27, ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

How do you fit a battleship, a train and the Mariana Islands into one building? You make them out of Legos. The traveling ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...